Senior Media Buyer

Key Responsibilities

•⁠  ⁠Plan, execute, and optimize paid media campaigns to meet performance goals (ROAS, CPA, CPL, etc.).

•⁠  ⁠Manage media buying across platforms such as Google Ads (Search, Display, YouTube), Meta Ads, TikTok, and Snapchat.

•⁠  ⁠Monitor campaign performance daily and adjust bidding, budget allocation, targeting, and creative as needed.

•⁠  ⁠Collaborate with creative and content teams to develop and test ad creatives and messaging strategies.

•⁠  ⁠Run A/B tests on audiences, creatives, placements, and landing pages to improve campaign performance.

•⁠  ⁠Analyze data and report on campaign performance, insights, and recommendations for continuous improvement.

•⁠  ⁠Stay up to date with industry trends, ad platform updates, and emerging channels.

•⁠  ⁠Forecast campaign performance and provide budget pacing reports.

•⁠  ⁠Manage media spend efficiently and ensure alignment with overall marketing objectives and KPIs.

Qualifications

•⁠  ⁠Min 4 years of experience in performance media buying or digital advertising.

•⁠  ⁠Proficiency with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, snapchat… etc.).

•⁠  ⁠Strong analytical skills and experience using tools such as Google Analytics, channels insights, or other reporting dashboards.

•⁠  ⁠Experience managing large budgets and delivering measurable ROI.

•⁠  ⁠Understanding of tracking technologies (UTMs, pixels, conversion APIs).

•⁠  ⁠Familiarity with attribution modeling and performance measurement.

•⁠  ⁠Ability to work cross-functionally with creative team.